Qualitative Research

Geocartography's has vast experience in implementing qualitative methods in the field of marketing research. Our expertise includes focus groups, in-depth interviews with individuals and observational research.

Qualitative research is designed to reveal respondents range of behavior and the perceptions that drive them, with reference to specific topics or issues. We believe that usingvariety of qualitative research methods contribute to rich, insightful results.

The methods in use are:

  • Conceptual mapping
  • Guided imagination
  • Personality association
  • Associative repertoire
  • Wish list
  • Card sorting
  • Hedonic price analysis
  • Attitudes scaling
  • Task simulation
  • Role playing
  • Collage
  • Photo sorting


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