Sensory and product development department

Providing comprehensive information solutions for companies in the food and beverage market.

  • Periodic control of marketing activity in marketing channels.
  • Find New & promising items and themes for promotional activity & promotional campaigns which are of great interest to the public and to marketing channels.
  • Product engineering and new product development, from the very start till the successful introduction of the product on the market.
  • A unique methodology for performing sensory tests which rises the new productís probability of success on the market. The sensory tests are performed not merely in the food industry but also in cosmetics, detergents, textile & clothing, packaging and technological & electronic products.
  • Spatial analysis of phenomena / effects / sales.
  • Analysis of potential vs. actual sales.
  • SPPM - Segmented Probability for Purchase Compared to Sales.

 

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