Feasibility and Market Potential Analysis

Leading the Israeli Market and Operating Worldwide

Applications: Projecting turnover and consulting on the marketing strategy for new stores, major chains, malls, power centers and special outlets; new and updating forms of products and firms, brands and services; new ventures, including Web-centered ventures and e-commerce.

Over 25 years of experience in a large variety of commercial application-areas & customer types, in Israel and worldwide: leading major chains – infood, fast-food, fashion, furniture, toys, DIY and Home Improvement, electricappliances and electronics; communication, telecommunication & TV; printed & electronic media, entertainment and cinema centers. Banking services (location and branching), housing and commercial real-estate, the pharmaceutical industry,the automotive industry, plastic surgery and private medicine centers. Insurance companies (new product development); private education ventures.

This activity lies in the very heart of the Geocartography group'sspecialty. It utilizes own-developed simulation models [POTENT™], a unique information system and non-conventional field-lab data capture methodologies.

Operating in Israeland abroad, (mostly in West & Eastern Europe) including the Arab world (e.g. potential analysis, choice of site, and marketing strategy development for Amman Mall in Jordan).


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